![]() You may as well just relax, play the game on a slow pace, explore the sparkle void, consume nutritional elements, enjoy simple and surreal surrounding and listen to the ambient music soundtrack. But there’s no rush to keep the game in full swing at all times. You will also get to fight giant bosses from time to time. Insight to your Sparkle's DNA strand will give you information about the progress and will help you plan which microelements you want to focus on eating next. You become what you eat - you get to choose whether your sparkle becomes a fast and aggressive carnivore, a sluggish but fast-eating herbivore, or an omnivore, whose features lie somewhere in between. Sometimes you will even have to fight for food with other species. Whilst exploring the Sparkle Void, you find various nutritious elements to eat. We give you control over your Sparkle's development and wellbeing, and you have one goal - to evolve. These three words describe the world of Sparkle - world in which you make a tiny aquatic creature evolve into becoming a grown, magnificent being. Its success may therefore testify to the limits of packaging cool, but it also shows the world’s readiness to revel in Korea’s cultural charms.Subtle, captivating, addictive. His song, with its 2 billion YouTube views, mocks the effeteness of a generation of South Korean nouveaux-riches. PSY, the rapper behind “Gangnam Style”, was not part of the national strategy. Japan is now using the Korean model as inspiration: in what is perhaps the best evidence of its own waning power as a trendsetter, it has launched a $500m fund to invest in “Cool Japan”. ![]() “Winter Sonata”, another drama, was a hit in Iraq and Uzbekistan. Korean dramas are so popular in the Philippines that they have inspired local remakes in Tagalog. The “attack” works because the pop culture it peddles is more palatable to other Asians than that of former aggressors, such as Japan or China. She talks to some of those who have worked behind the scenes: one official organised flash-mobs around France to demand a K-pop concert another spirited “What Is Love”, South Korea’s first so-called K-drama, into Hong Kong inside a diplomatic pouch. Ms Hong describes Korea’s approach to culture as “a full-on amphibious attack”. Actors and singers promote Korean tastes, in areas such as cosmetics, and in turn beauty businesses hire stars to promote their products. Dramas focus on courtship and family roles. K-pop has stronger global appeal than Japan’s J-pop, which tends to be less puritanical. (In Korea’s bubble-gum ballads and Europop-inspired tunes, voices come second to synchronised dance moves.) But this weakness has been turned to an advantage: conservatism is now a conscious strategy for the export market. It is true that creativity can be limited by this work ethic and the accompanying fear of failure. Record labels recruit teens who undergo years of gruelling training before their public unveiling. Igrica Sparkle 2 na Igrice123 devojice Sparkle 2 7 1 Opis Spoji tri kuglice iste boje kako bi one nestale. In 2005 the government launched a $1 billion investment fund to support the pop industry. But music too has benefited from state help. ![]() It now accounts for 12 times the national revenue of Korean pop (K-pop). Tax incentives and government funding for start-ups pepped up the video-game industry. According to Ms Hong, without the crisis there would probably have been no hallyu, the Korean cultural wave that has rolled through Asia for the past decade. Firms folded or reorganised: Samsung moved into digital TV and mobile phones. The Asian financial crisis of 1997 revealed a weakness in Korea’s reliance on big conglomerates, and Kim Dae-jung, the president, responded by pushing the development of the IT and content (film, pop and video-games) industries. South Korea’s is a side-effect of the culture-exporting machine that was created at the end of the 20th century and has been nurtured by the government ever since. She finds that cool can be manufactured, up to a point. She recalls the anomalies of the time: newly wealthy women wearing mink coats at the fish markets frequent power cuts in her family’s flat, the poshest in a posh district.įrom this unpromising position South Korea managed to charge past Japan to become Asia’s foremost trendsetter, and Ms Hong interviews superstars, chefs and cultural critics to discover why. Over the next six years Ms Hong witnessed the swiftest part of the country’s economic development, “the painful period between poverty and wealth”.
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